A logo is an essential part of any brand’s identity—it’s often the first thing a potential customer will see, and it’s critical to use a logo that stands out from the competition. But how much should a logo design cost? As with all business spending, you want to weigh the cost of logo design against the quality and value you will gain.

The cost of a logo design is anywhere from €0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between €100-€1000.

Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it. Take a look at your budget and let us help you decide the best way to spend based on your needs.

Everything You Need to Know About Logo File Formats (and How to Use Them)

After you create a logo and receive your digital files, you may be wondering — what do I do with these? Why are there so many different formats? What’s a vector file?

When it comes to logos, having the right file to use for a specific purpose — from a business card to a Facebook cover photo to a T-shirt — is important. The


Most common logo file formats are:

PNG files can be used for almost any digital purpose. They’re also useful if you need digital images with transparency, such as logos to put on colored backgrounds or on top of other images. This file type is not recommended for print.

What are the benefits of PNG files?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

    • If you compress and decompress the image’s size, it won’t lose its quality
    • Support transparent backgrounds
    • Easy-to-read and access file format (raster file)

Use PNG files to put your logo on:

  • Websites and blogs
  • Letterheads on Word or Google docs
  • Social media profile and cover photos
  • Online shops or platforms like Etsy

Good to know :

If you’ve purchased a social media kit along with your Looka Premium package, you’ll get PNG files perfectly sized for profile and cover images on Facebook, Instagram, Etsy, LinkedIn, Pinterest, YouTube, and Twitter, as well as versions for your wallpaper, and image watermark. They also come in a variety of background colors, including a black version and a white version.

SVG files are developed for the web using mathematical formulas rather than individually colored pixels on the page. Vector files will always be crisp and maintain quality — for this reason, you should use them whenever they’re accepted, especially when sending a logo to print.

What are the benefits of SVG files?

Can be scaled to any size without loss of image quality (they also look great on retina display)

Vector file format

Small file size compared to a PNG or JPG

Web-friendly XML language and editable on design software like Adobe Illustrator

Support transparent backgrounds

Good to know:

Your SVG logo files should be delivered with a colored background and a transparent background to serve different needs. Some printers accept SVG files, but check before you send to ensure you’re giving them a compatible file format.

PDF files are another file format developed by Adobe. They’re commonly used for document purposes, but can also be used to share images, including logos.

What are the benefits of PDF ?

 Easy-to-read file format

Formatting stays the same on every device

Support transparent backgrounds

Easy to share